In a nutshell, every business can be metaphorically represented as a journey that leads to success. This destination is the goal of the business. Every business needs to have goals in order to stay on track and make the right business decisions. Successful businessmen like Brian Bonar rely heavily upon their custom made SMART strategy as it leads them to success and helps them churn higher revenue in many cases. However, there could be various kinds of business goals. This blog will provide a brief insight into SMART goals and how they lead to success.
What Are The SMART Goals
The SMART goals were coined in 1981 by James Cunningham, Arthur Miller, and George Doran in their research article. These are the objectives a company can set to achieve effective and desired results. Their success has allowed large businesses to follow these goals ever since. The SMART is the acronym of the following:
· Specific
· Measurable
· Attainable or achievable
· Relevant
· Time bound or timely
Getting Started With SMART Goals
The reason that most companies and businesses follow SMART goals shows how effective it can be. Renowned businesses like Dalrada are known to set specific goals and then strive hard to achieve them. Ideally, this should be the first step of a SMART strategy. Having a clear and specific goal doesn’t let you distract from your objectives. Similarly, by measurable means that you are able to measure your goals which will help you get the update on your progress. The business can be stuck if it doesn’t track its performance. The goals you set for the business should be specific so that you can measure them.
Another characteristic of SMART goals is that they must be realistic. Most businesses might set unrealistic goals. For instance, you have to see your limited resources, eventually determining your goals. An easy way of setting achievable goals for your business would be to consider its strengths and weaknesses. Try not to go over the board and imitate examples of billionaires right away. Start gradually and set small goals that are easy to get. If you achieve any of your goals, it can be termed as a success. Moreover, the deadlines in your SMART goals help you achieve your goals within the specific time frame. Without any deadline, you would just waste time.
Conclusion
Following a SMART strategy and persisting with it will surely help your business in the long run. An example of persistency is Brian Bonar, who sets goals, and uses a SMART strategy to get them.